The Forage and Roam Approach
The following is a deep dive into several Forage & Roam projects and explores my style of design thinking and my approach to problem solving.
Creating Brand Experiences
✳︎
Campaign & Product Launches
✳︎
Custom Illustrations
✳︎
Murals & Sign Painting
✳︎
Creating Brand Experiences ✳︎ Campaign & Product Launches ✳︎ Custom Illustrations ✳︎ Murals & Sign Painting ✳︎
The Design Process
Discovery
Once you inquire, we’ll book a time to chat about your business. Here we’ll learn about your goals, your dreams for this project, and how you want your business to show up in the real world.
Design Direction
Based on our discovery call and your input, we’ll create a mood board and design direction, brainstorm creative solutions, and execute the design direction that fits your needs and makes you feel the most pride in your business.
Delivery
Once approved we’ll provide you with your brand new project that’s ready to show the world! When we deliver, it’s not just a pretty design—it’s a solution you can trust, backed by years of experience and attention to detail.
Gameday Memories Campaign
Branding • Campaign • Production • Assessment • Copy Writing
Main Goal
Find enticing messaging and giveaway campaign that encourages healthy drinking behaviors on The Wake Forest campus and increases awareness of available resources.
The approach
My first stop was working closely with qualified individuals for this campaign that could review important messaging and best practices surrounding substance abuse.
This project was also funded through a NCAA grant in tandem with Wake Forest Football. The project needed to be mindful of what we were and were not allowed to have in the stadium, and ensure we were following grant requirements.
I asked questions like - how do I make a campaign around drinking less, enticing?
Design
s I am not a
Madberet Branding
Branding • Package Design • Production • Patterns
Main Goal
Make a solopreneur’s jewelry start-up feel like a dependable, luxury brand.
The approach
When starting with a new client I begin by spending a decent amount of time learning the goals and expectations my client has for their brand and this specific project. This allows me to avoid time intensive mistakes later.
During the discovery phase I ask questions such as:
How do you want people to feel when they interact with your brand?
What are all the touchpoints customers have with your brand? (Web, social, packaging etc.)
What brands in your industry do you admire, and why?
Which brands do you dislike, and why?
Design
This project in whole included a logo, brand guidelines, comprehensive packaging collection, educational line work, print and digital assets, pattern design, collection launches, and more.
As the company has grown, foundational brand standards have allowed the brand to evolve while maintaining a strong sense of self.
NCMNS Membership Installation
Illustration • Large-Scale Installation
Main Goal
words
The approach
words