Gameday Memories awareness campaign
Branding • Campaign • Production • Assessment • Copy Writing
Creating the Campaign
Through a multi-year grant from the NCAA, Gameday Memories was launched to promote healthier drinking habits among Wake Forest students. As the campaign’s visual manager, I was responsible for creative direction and the execution of key marketing assets and giveaways.
Howdy, Partner
Working alongside the Prevention Director at Wake Forest, and in partnership with Wake Forest University Football, my focus was on two primary goals: decreasing risky behaviors by keeping students at games longer with sought-after giveaways and increasing awareness of recourses on campus such as Sober Tailgates, group and individual substance abuse counseling, and healthy behaviors education.
The Mission
To ensure we met the campaign’s goal I introduced several new marketing strategies across campus, including partnerships with on-campus coffee shops. We produced custom coffee sleeves and stickers to engage students during the football season, further expanding the campaign’s reach.
Custom toilet paper? You bet.
In alignment with our partnership with Wake Forest University Football, and a celebration of one of our most beloved traditions, The Rolling of the Quad which takes place after football victories, I designed and produced custom toilet paper that directed students towards different on-campus resources. Why print fliers when you can give out branded toilet paper?
