Wellness at MCLA
Branding • Illustration • CampaignIn collaboration with The Massachusetts College of Liberal Arts I created this brand suite to facilitate their Wellness at MCLA launch. Brand includes logo mark, poster series, yard signs, staff apparel, along with various giveaway assets.
In store brand experience
Building wellness
For this campaign we wanted to create messaging around the eight dimensions of wellness to create actionable and practical steps towards wellness for students. The tagline “Everyone’s trail to wellness looks different” encourages viewers to find what works for them in creating a holistic wellness practice.
