the mission

Working alongside the Prevention Director at Wake Forest, and in partnership with Wake Forest University Football, my focus was on two primary goals: decreasing risky behaviors by keeping students at games longer with sought-after giveaways and increasing awareness of recourses on campus such as Sober Tailgates, group and individual substance abuse counseling, and healthy behaviors education.

Marketing & Assesment

A key feature of the campaign was a unique QR code/link strategy. Each marketing and giveaway component—down to the embedded sweatshirt tag—featured its own code, enabling us to track engagement and measure the effectiveness of each piece across the campaign.

Marketing materials included:

• Banners, flyers, and A-frame signs

• Two-sided business info cards

• Digital screen content

• Social media promotion

• Custom toilet paper

• Sticker collection

• A dedicated web presence

• Day-of event landing pages

Howdy, Partner

To ensure we met the campaign’s goal I introduced several new marketing strategies across campus, including partnerships with on-campus coffee shops. We produced custom coffee sleeves and stickers to engage students during the football season, further expanding the campaign’s reach.

Custom toilet paper? You bet.

In alignment with our partnership with Wake Forest University Football, and a celebration of one of our most beloved traditions, The Rolling of the Quad which takes place after football victories, I designed and produced custom toilet paper that directed students towards different on-campus resources. Why print fliers when you can give out branded toilet paper?

engaging Giveaways

High-quality giveaways were designed to encourage students to engage with the campaign and explore educational opportunities. Based on previous assessments, Wake-themed giveaways were the most desirable among students.

Giveaways included:

• Enamel pins

• Tumblers

• Embroidered socks and hats

• Fan favorite Wake pennant sweatshirt

• Branded hammocks

• Alma-mater T-shirts

• Pink giveaways for Breast Cancer Awareness game